Corporate reputation management: theory and applied rating approach
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Дата
2019
Назва журналу
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Видавець
Lviv-Toruń : Liha-Pres
Анотація
The problem of research of reputation management systems (RMS) of enterprises is raised in scientific works not very frequently, being mainly a field of interest for practicing PR specialists and outsourcing consultants. In addition to the above, the following trends are obvious.
Опис
Ключові слова
Research Subject Categories::SOCIAL SCIENCES
Бібліографічний опис
Derevianko O.H. Corporate reputation management: theory and applied rating approach // Innovative entrepreneurship: approach to facing relevant socio-humanitarian and technological challenges : collective monograph / [I. M. Riepina, V. V. Lavrenenko, L. A. Petrenko et al.]. – Lviv-Toruń : Liha-Pres, 2019. – P. 118–141.