Перегляд за Автор "Kondrashova, M.V."
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Документ Verbal manipulations by means of comparison in commercials(ХНУ ім. В.Н. Каразіна, 2012) Kondrashova, M.V.The article focuses on the concept and verbal manipulations by means of comparison methods in commercials. Three main areas of verbal manipulation, kinds of comparisons and purpose of their use in advertising texts are identified. The conclusion is made that comparison methods are widely used as a tool of verbal manipulations in commercials.